{"id":12485,"date":"2020-11-12T05:12:04","date_gmt":"2020-11-12T05:12:04","guid":{"rendered":"https:\/\/appsgeyser.com\/blog\/?p=12485"},"modified":"2022-06-07T08:28:07","modified_gmt":"2022-06-07T08:28:07","slug":"5-ways-to-strategically-design-user-centric-push-notifications","status":"publish","type":"post","link":"https:\/\/appsgeyser.com\/blog\/5-ways-to-strategically-design-user-centric-push-notifications\/","title":{"rendered":"5 Ways To Strategically Design User-Centric Push Notifications"},"content":{"rendered":"\n

Every once in a while, you\u2019ll come across push notifications on your phone or on a mobile design, and wonder why they\u2019re there to begin with. But then again, if you\u2019re a mobile app developer, then chances are you rely on push notifications<\/a> to get the word out on any updates, reminders, etc. that your app might have.<\/p>\n\n\n\n

But what happens when users get annoyed with the notifications? What happens when they end up deleting the app, because they\u2019re sick and tired of the pointless notifs? Chances are, you may have to look at how you\u2019re sending out notifs. If it\u2019s been a while since you\u2019ve updated your notifs, or haven\u2019t made enough effort to keep them compelling, then it\u2019s time to change it up \u2013 it\u2019s time to make them user-centric!<\/p>\n\n\n\n

Before we look at the best ways to create user-centric push notifications, let\u2019s explore why it\u2019s so important that you reassess your notification strategy.<\/p>\n\n\n\n

Why Your Push Notifications Need A Nudge<\/strong><\/h2>\n\n\n\n

If you built your app some time in the past you\u2019ll have designed your push notifications, if you even have them, at the time. And you might have been happy with them! But there\u2019s a lot that can go wrong with push notifications that aren\u2019t specifically designed to be user-centric. Push notifications that aren\u2019t tailored to the user can have the unwarranted effect of alienating your users or annoying them. So it\u2019s important to reexamine your notifications from time to time.<\/p>\n\n\n\n

When you rebuild your notifs strategy you have an opportunity to engage your users. Research has shown that app users start out emotionally invested in their app – when it\u2019s new, they\u2019re more interested in it –  and slowly lose interest over time. Users become habituated into ignoring notifications and ultimately these notifications lose their power.<\/p>\n\n\n\n

Redesigning your notifications with the latest user-centric theory at its core lets you harness the power of push notifications once again. Users Users have a direct line back into the app, they\u2019ll spend more time there and they\u2019ll update to the latest version.<\/p>\n\n\n\n

Since push notifications are meant to create meaningful interactions that brands can use to increase mobile app engagement and retention, here are 5 ways that you can make your app\u2019s motifs user-centric:<\/p>\n\n\n\n

1. Make Your Content Dynamic<\/strong><\/h3>\n\n\n\n

\u201cHaving dynamic content allows you to gain useful information about users based on their profiles and how often they use your app,\u201d says William North, a web developer at OXEssays<\/a> and Simple Grad<\/a>. \u201cYou can take a user\u2019s interactions and habits, and create push notifications that let them know about anything that they might be interested in. That\u2019s considered dynamic content, because you\u2019re appealing with users, based on how they interact with your app.\u201d<\/p>\n\n\n\n

To build dynamic push notifications you\u2019ll need some of the user\u2019s history, but you can build your app to gather most of this data in the background. This user history can then curate the way that push notifications are organized in order to provide a highly curated notif that brings the user back into your app. By focussing on the unique needs of every user, you\u2019ll maximize the rates with which they interact with your app.<\/p>\n\n\n\n

2. Look At Location Data<\/strong><\/h3>\n\n\n\n

Some apps may ask users permission to use their location to make the experience better. If they answer \u201cyes\u201d to this, then this allows you to keep track of specific users. Then, you can leverage this data by tailoring the messages for real-time updates and links to personalized content.<\/p>\n\n\n\n

Geofencing, for example, has become possible when users enable location-based notifs. This provides the user with highly-relevant content that\u2019ll serve a specific purpose, thus allowing the app developer and company to market to their target users with valuable location-based data.<\/p>\n\n\n\n

For example, the app HotelTonight preempts its users by gathering location data and providing realtime information about accommodation in the area, including pricing and availability. The app can then create a push notification that\u2019s exceptionally specified to the users needs. By saving individuals from performing several steps themselves, the push notification puts the app at the forefront of the user\u2019s experience.<\/p>\n\n\n\n

3. Segments And Triggers<\/strong><\/h3>\n\n\n\n

User segmentation is essential when creating user-centric push notifications, because not every notification you want to send will be relevant to every single user. So, by segmenting your audience, you\u2019ll ensure that the information that they receive is valuable to them. Consider segmenting your users based on the following:<\/p>\n\n\n\n