{"id":13133,"date":"2020-12-13T10:26:00","date_gmt":"2020-12-13T10:26:00","guid":{"rendered":"https:\/\/appsgeyser.com\/blog\/?p=13133"},"modified":"2021-02-03T09:40:31","modified_gmt":"2021-02-03T09:40:31","slug":"aso-strategies","status":"publish","type":"post","link":"https:\/\/appsgeyser.com\/blog\/aso-strategies\/","title":{"rendered":"7 Easy ASO Strategies for Your App Ranking"},"content":{"rendered":"\n
\"ASO<\/figure>\n\n\n\n

ASO or app store optimization is a critical step for any mobile app. Whether it\u2019s built on the Android platform<\/a> or iOS platform, app store optimization is required to make the app more engaging and visible.<\/p>\n\n\n\n

But do you know how to perform ASO? Large companies spend thousands on not so easy ASO<\/strong> with dedicated teams. But that\u2019s not practical for small business owners. Here at AppsGeyser, you have the freedom of creating your business app by yourself. And in this post, we\u2019ll guide you to app store optimization so you can get the most out of your creation.<\/p>\n\n\n\n

What is App Store Optimization?<\/h2>\n\n\n\n

Before going to the steps of ASO, you must understand what the term means. Generally speaking, it\u2019s very similar to Search Engine Optimization (SEO<\/a>) where you configure your website and other channels to rank well in search engines.<\/p>\n\n\n\n

App store optimization is the process of making your app visible among millions of apps. If performed correctly, you\u2019ll notice a boost in downloads and the overall performance of your app.<\/p>\n\n\n\n

App store optimization for Android apps is primarily focused on Google Play Store, where developers from all over the world publish their apps for download.<\/p>\n\n\n\n

The challenge in easy ASO<\/strong> is that we don\u2019t know the algorithm that goes behind an app search engine.<\/strong> The algorithms are confidential and they change all the time. So, the key to good app store optimization is trying out different methods and see which works best for your apps.<\/p>\n\n\n\n

Without further ado, let\u2019s get into the app ranking<\/strong> methods.<\/p>\n\n\n\n

1. Start with the Name<\/h3>\n\n\n\n

The most prominent and distinguishable feature of your ASO app<\/strong> would be the name. So, choosing the right name for your app is the first thing. A good app name not only makes the audience interested; it helps with rankings as well.<\/p>\n\n\n\n

Google Play Store allocates 30 characters for your app title. It might seem measly but can boast powerful results if utilized correctly. Think of a name that wraps up your business or the purpose of the app. You can explain the rest in the description.<\/p>\n\n\n\n

Also, incorporating a keyword in the title can come in real handy. That brings us to our next step in ASO, keyword optimization.<\/p>\n\n\n\n

2. Keyword Optimization<\/h3>\n\n\n\n

Keywords play the same role in ASO that it does in SEO. It improves the ranking by a significant margin. Understanding user intent and doing proper research are the keys to keyword optimization. Just like selecting the title, you should put a lot of focus on figuring out the right keywords for your app.<\/p>\n\n\n\n

A sweet advantage in Google Play Store is that you are not confined by character limits to optimize your keywords.<\/p>\n\n\n\n

Apple only lets you use 100 characters for all your keywords which is not a very good approach for ASO.<\/p>\n\n\n\n

You have a very comfortable 4000-character limit on Google Play Store to play with your description.<\/p>\n\n\n\n

For best results, you should use your primary keyword five times in an app description. But that doesn\u2019t mean you should stuff your keywords. A penalty will drop the rankings of your app which is not something you want.<\/p>\n\n\n\n

Before you go on to put any random words into your description, you must perform good keyword research. We have a handy guide on android keywords<\/a> that you can read.<\/p>\n\n\n\n

The basic idea is to find words and phrases that your audiences might type in the app store. Looking at how much competition the keywords have, the number of searches performed on the keywords, the probability of it ranking in the top 10 are some of the crucial metrics you have to keep in mind.<\/p>\n\n\n\n

A tip from AppsGeyser would be not to use prepositions and conjunctions as keywords as it will result in keyword stuffing.<\/p>\n\n\n\n

3. Describe it the Best You Can<\/h3>\n\n\n\n

Copywriting can do wonders for any business. When people want to learn about your app, they will read the description to understand what it does. It\u2019s your job to make the read interesting for them.<\/p>\n\n\n\n

As you\u2019re limited on characters to write the description for your ASO app<\/strong>, you should focus on covering some important information like:<\/p>\n\n\n\n