The global email user base reached 4.1 billion in 2021<\/a> and is expected to reach 4.6 billion by 2025.<\/p>\n\n\n\n Emails aren’t affected by algorithm updates, so automated emails are more effective than SEO or social media. You also have direct access to your audience. That’s why, now more than ever, developing an automated email marketing strategy is critical.<\/p>\n\n\n\n This guide will cover all you need to know about email automation<\/a>.<\/p>\n\n\n\n Email automation definition refers to sending automated emails<\/a> and personalized email campaigns based on specific actions users take \u2014 or don\u2019t take. <\/p>\n\n\n\n Automated emails reduce time-consuming tasks like preparing email lists, sending generic messages, and manually scheduling events. <\/p>\n\n\n\n That allows you to allocate more time to tasks that require your attention, such as responding to customer questions. As a result, email marketing campaigns enable you to strengthen customer engagement<\/a>, retention, and loyalty. <\/p>\n\n\n\n You can segment customers based on their behaviors or traits and send targeted email campaigns to those groups accordingly. <\/p>\n\n\n\n Email automation is all about sending relevant messages to the right recipients at the right time. That\u2019s why marketers use email marketing automation<\/a> tools to get so much done in a short amount of time. <\/p>\n\n\n\n That said, here are three reasons why you should use automated email campaigns:<\/p>\n\n\n\n Everyone wants to feel important when spoken to, and the best way to do this is by using names. Email automation software is excellent at making customers feel they’re the only ones who matter.<\/p>\n\n\n\n Customers love personalization, and research backs this up: Statista<\/a> reports that 90% of respondents found personalized content very or somewhat appealing. SmartWriter is an AI that has shown average open rates of 70%<\/a> when used for creating detailed personalization. <\/p>\n\n\n\n Your email list<\/a> may have thousands of subscribers, but email marketing tools automatically personalize each email. So you don\u2019t have to do it manually. <\/p>\n\n\n\n Email automation tools also have personalized fields that automatically fill with your subscribers\u2019 names and company information.<\/p>\n\n\n\n Selling to existing customers is much easier and cheaper than converting new ones. With email marketing automation, you can schedule messages so that customers don’t go for too long without hearing from you. But make sure your copy is relevant to boost its impact.<\/p>\n\n\n\n For example, an email that reads, \u201cHey, it’s been a while since we heard from you. Pay us a visit!\u201d<\/em> is likely to be trashed.<\/p>\n\n\n\n But here’s one that’s likely to bring back a customer: <\/p>\n\n\n\n “Hey James, we haven’t heard from you in a while. We just wanted to make sure you’re aware of our latest offer. The computer you\u2019ve been buying parts for has a new model, and it’s 30% off! Come check it out.”<\/em><\/p>\n\n\n\n Segmentation helps businesses tailor messages to different groups, typically divided based on their location, purchase history, or demographics.<\/p>\n\n\n\n For example, if you sell various products, you can segment your customers into different lists based on their purchase history. You\u2019re more likely to sell new kettles and toasters to Person X (who bought a sandwich press and slow cooker) than Person Y (a hedge trimmer).<\/p>\n\n\n\n 47% of email recipients open an email based on the subject line alone<\/a>. So personalization and email automation can help you work smarter and improve your sales and revenue.<\/p>\n\n\n\n Here are some automated email examples to help you spark your email marketing<\/a> creativity and launch a superb email automation campaign:<\/p>\n\n\n\n A welcome email is an email sent automatically after a new subscriber completes an opt-in process. This message makes the recipient feel welcome while also outlining the next steps, such as:<\/p>\n\n\n\n Welcome emails average an open rate of 50%, making them 86% more effective than standard newsletters. So, if you aren\u2019t welcoming your new customers properly, you\u2019re missing out on significant engagement opportunities.<\/p>\n\n\n\n A transactional email is sent out to confirm that a transaction was completed. This can be a product purchase or other actions such as:<\/p>\n\n\n\n Once a customer completes any transaction, an automated email acknowledging the action is sent to the consumer to verify the event. <\/p>\n\n\n\n Those who integrate automated transactional emails into their digital marketing strategies get eight times higher opens and clicks<\/a> than any other email type.<\/p>\n\n\n\n Re-engagement emails are sent out to inactive subscribers.<\/p>\n\n\n\n You can set up a re-engagement email campaign once a subscriber stops engaging with your email content after a certain amount of time. <\/p>\n\n\n\n For example, suppose you classify an inactive subscriber as one who hasn\u2019t engaged with your brand in four months. In that case, a re-engagement email should be sent out automatically once they’ve reached that four-month time trigger.<\/p>\n\n\n\n Onboarding emails are automatically sent to new subscribers to get them started in the purchasing process. In most cases, onboarding emails have some incentive to entice subscribers to act.<\/p>\n\n\n\n Email automation workflows are email series triggered based on a subscriber’s data or behaviors. Once designed, these emails are sent out automatically when someone triggers the campaign.<\/p>\n\n\n\n These workflows simplify your marketing team\u2019s daily to-do list. Instead of dedicating certain team members to send and reply to individual emails every day, different email automation workflows help automate the process entirely.<\/p>\n\n\n\n Here\u2019s how that process works:<\/p>\n\n\n\n There are many email automation apps on the market today. The key is to choose the one that works best for your business and goals.<\/p>\n\n\n\n With Sender, you can personalize your messages, create workflows that are triggered by specific events, and set up automatic messages to save time on repetitive tasks. And you won’t need any technical expertise to do this. <\/p>\n\n\n\n Sender has everything you need to be an email marketing automation pro.<\/p>\n\n\n\n Sender\u2019s in-built marketing tools make it a breeze to quickly and efficiently build emails and popups using simple yet powerful features. Multichannel automation, which combines email + SMS channels, is a great way to create compelling customer journeys and effective campaigns. <\/p>\n\n\n\n Not ready to jump in yet? Try out the FREE Forever plan that allows you to send out a maximum of 15,000 emails to a maximum of 2,500 contacts every month! For a lifetime, yes! <\/p>\n\n\n\n After choosing an email marketing platform, you can use lifecycle stages to segment your email recipients. For example, for an upsell campaign, you might send emails to existing customers who haven’t purchased a specific product yet.<\/p>\n\n\n\n Your email marketing tool should efficiently segment your customers ahead of your campaign based on your chosen criteria.<\/p>\n\n\n\n Make sure you know exactly why you’re reaching out to your recipients. Do you want them to make a purchase? Or perhaps learn something? <\/p>\n\n\n\n Once you’ve answered this question, you can determine the messaging required to move contacts from where they’re now to where you want them to go.<\/p>\n\n\n\n Enrollment criteria are the qualifications a contact must meet to be entered into a workflow.<\/p>\n\n\n\n For example, if you’re using Sender, you can create personalized, automated email workflows that can be triggered in various ways, such as when a user gets added to an email list, clicks a link in an email, or clicks on one of your ads.<\/p>\n\n\n\n In summary, here are some automated email workflow examples you can use to get more out of your subscribers\u2019 database and marketing automation<\/a> software:<\/p>\n\n\n\n Email automation isn’t just for companies with advanced marketing automation software. With easy-to-use tools and a little creativity, you can reach your target audience and generate huge returns. <\/p>\n\n\n\n You can apply the presented ideas in this guide to your business, like segmenting your email lists and personalizing your emails<\/a>. <\/p>\n\n\n\n Use Sender\u2019s email marketing automation tool and start setting up the workflows your business needs.<\/p>\n\n\n\n Author BIO<\/strong>: Words and their magic drive Luka. It’s her biggest passion and natural habitat. So she lives by the motto – the mind is clearer when you write down what’s inside it. Oh! And Luka also manages the content for Sender.net<\/a>, ensuring that everything is on point. Luka, Vilnius, Lithuania – Gravatar Profile<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" If you’re not using email marketing automation, you’re missing out on significant opportunities to engage your target audience and potential customers. Email marketing has been unstoppable since the first mass-market email made $13 million in 1978. And despite social media\u2019s popularity, many people still prefer email. The global email user base reached 4.1 billion in 2021 and is expected to reach 4.6 billion by 2025. Emails aren’t affected by algorithm updates, so automated emails are more effective than SEO or social media. You also have direct access to your audience. That’s why, now more than ever, developing an automated email <\/p>\n","protected":false},"author":742,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1422,702],"tags":[],"_links":{"self":[{"href":"https:\/\/appsgeyser.com\/blog\/wp-json\/wp\/v2\/posts\/24624"}],"collection":[{"href":"https:\/\/appsgeyser.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appsgeyser.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appsgeyser.com\/blog\/wp-json\/wp\/v2\/users\/742"}],"replies":[{"embeddable":true,"href":"https:\/\/appsgeyser.com\/blog\/wp-json\/wp\/v2\/comments?post=24624"}],"version-history":[{"count":7,"href":"https:\/\/appsgeyser.com\/blog\/wp-json\/wp\/v2\/posts\/24624\/revisions"}],"predecessor-version":[{"id":28034,"href":"https:\/\/appsgeyser.com\/blog\/wp-json\/wp\/v2\/posts\/24624\/revisions\/28034"}],"wp:attachment":[{"href":"https:\/\/appsgeyser.com\/blog\/wp-json\/wp\/v2\/media?parent=24624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appsgeyser.com\/blog\/wp-json\/wp\/v2\/categories?post=24624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appsgeyser.com\/blog\/wp-json\/wp\/v2\/tags?post=24624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What Is Email Automation?<\/h2>\n\n\n\n
Why Use Email Marketing Automation?<\/h2>\n\n\n\n
1. Personalize Customer Experiences<\/h3>\n\n\n\n
2. Improve Customer Retention Rate<\/h3>\n\n\n\n
3. Segment Customers Into Different Groups<\/h3>\n\n\n\n
Examples of Automated Emails<\/h2>\n\n\n\n
Welcome Emails<\/h3>\n\n\n
Transactional Emails<\/h3>\n\n\n
Re-engagement Emails<\/h3>\n\n\n
Onboarding Emails<\/h3>\n\n\n
How to Automate Email Marketing Workflows<\/h2>\n\n\n\n
1. Choose an Email Marketing Platform<\/h3>\n\n\n\n
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2. Determine Who You\u2019re Sending Your Emails To<\/h3>\n\n\n\n
3. Understand Your Email Marketing Campaign Goals<\/h3>\n\n\n\n
4. Set an Enrollment Criteria<\/h3>\n\n\n\n
Automate Your Email Campaigns Today<\/h2>\n\n\n\n
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