{"id":6441,"date":"2021-02-23T02:17:00","date_gmt":"2021-02-23T02:17:00","guid":{"rendered":"http:\/\/www.appsgeyser.com\/blog\/?p=6441"},"modified":"2022-11-24T08:47:38","modified_gmt":"2022-11-24T08:47:38","slug":"analyze-competition-google-play","status":"publish","type":"post","link":"https:\/\/appsgeyser.com\/blog\/analyze-competition-google-play\/","title":{"rendered":"How to analyze competition in Google Play"},"content":{"rendered":"\n

Do you ever wonder how your competitor got that top ranking for your highly coveted keyword? This is the essence of competitive ASO analysis. The foundation of any ASO campaign should be a careful examination of who your competitors are, what they\u2019re ranking for, and how they achieved such rankings. Based on this analysis, you can restructure your ASO efforts to keep pace and remain competitive. You just need to identify the risk mitigation and the gap in the market so you’ll get a solid footing in your chosen market and prepare for a massive expansion.<\/p>\n\n\n\n

In this article, you will learn how to analyze your competitors. Also, you’d be able to know how well you rank for your chosen keywords. Sound good?<\/p>\n\n\n\n

OK, let’s begin.<\/strong><\/p>\n\n\n\n

Just recently, we\u2019ve observed a sudden increase in our Google Play users. With this in mind, we\u2019ve decided to come up with a solution on how we can research, monitor and benchmark an app easily. It can be done by conducting a competitive ASO analysis and diving deep into your competitors\u2019 data. This strategy can help you optimize your ASO efforts, which can result in increased traffic, higher ranking (on your chosen keywords) and more downloads!<\/p>\n\n\n\n

Competitor monitoring is important in any app marketing strategy. It allows you find a positioning before your app launch and helps you adjust your ASO strategy and make your app stand out from the rest.<\/p>\n\n\n\n

You should know the specific market you\u2019re dealing with and by following the trends, you will get familiar with what users are looking for and from there, you\u2019d be able to respond to their needs accordingly.<\/p>\n\n\n\n

But hey, let\u2019s define competitor first.<\/strong><\/p>\n\n\n\n

\u201cIt is an organization engaged in commercial or economic competition with your app and the rest of the crowd.\u201d<\/em><\/p>\n\n\n\n

Meaning, this could be anyone who provides a similar or the same service that your app is providing, is a competitor.<\/em><\/p>\n\n\n\n

OR, any organization that wants to steal your clients or customers.<\/em><\/p>\n\n\n\n

At this point, we\u2019re not overly concerned about other trivial data (market share, revenue, etc.). We\u2019re also interested in knowing who our competitors are, and making a log of them.<\/p>\n\n\n\n

Competitor analysis is identifying what your competitors are doing; whether it is the apps\u2019 functionality or regarding their app ASO strategies. For you to step ahead of your competitors, you need to their strengths and weaknesses. This is why we paid a lot of attention to facilitate your work here.<\/p>\n\n\n\n

How to research competitors in App Store<\/h2>\n\n\n\n

So what insights can you gain by monitoring your app\u2019s competition? Here\u2019s a list where you\u2019ll want to monitor and optimize your app, convert more users, and increase your profitability.<\/p>\n\n\n\n